Makeup master
A private AI makeup studio that lets users try realistic makeup looks on their own selfie and discover matching beauty products, with results visible only to them
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TOP 5 MINIS
Makeup Master quickly became one of the top 5 minis on the Shop platform, highlighting strong user interest and repeat usage
7,094
In its first month, the mini was run 7,094 times, making it the most-used mini in our lineup
2,972
The mini contributed to a total of 2,972 users across four Shop Minis in one month, with strong demand for private, AI-powered beauty try-on
18.6%
In its first month, the mini achieved an 18.6% conversion rate from inspiration to product interaction
Choosing makeup online is difficult without seeing how it actually looks on your own face. Skin tone, facial features, and lighting all affect the final result, making product browsing and style inspiration feel uncertain and impersonal.
Makeup Master transforms a simple selfie into a personalized makeup try-on experience. Users upload a no-makeup photo, choose a makeup mood or style, and instantly see a realistic result applied to their own face. Every step is designed to be fast, intuitive, and visually accurate.
Unlike social or community-driven beauty apps, Makeup Master keeps all results strictly private. Uploaded selfies and generated looks are never shared publicly, giving users a safe space to experiment, explore styles, and build confidence without pressure.
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Core Functionality
AI Makeup Try-On from a Selfie
Users upload a clean, no-makeup selfie for maximum accuracy. The mini analyzes facial features and applies makeup with realistic textures, tones, and placement while preserving the user’s natural look
Style & Mood Selection
Users can choose from a wide range of makeup moods, including everyday, professional, evening, events, editorial, vintage, trending styles, and more. Each category guides the AI toward a specific aesthetic, making exploration simple and fun
Product-Linked Results
Every generated look links to real beauty products from the Shop catalog, so users can go from “I like this” to “it’s in my cart” in a couple of taps
Users can choose to preserve their original selfie or generate a clean studio-style closeup with improved lighting, background, and optional accessories. This allows both realistic everyday previews and polished, editorial-style results.
Generated looks are saved privately in the user’s history, allowing easy comparison and revisiting past styles. Users can delete any result at any time, maintaining full control over their content.
Makeup Master is built to encourage experimentation without judgment. With no public feed and no social pressure, users can freely try bold, subtle, or unexpected looks in a comfortable, personal environment.
Try itThe product focuses on clarity and consistency across the entire flow. Every interaction supports a focused and predictable experience.
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